Just heard about this new challenger in the battle against gendered toys: Miss Possible. This doll will keep Goldi Blox company as they, together, reduce the pink in the girls’ toy aisle. Supriya Hobbs and Janna Eaves, who met while in the University of Illinois engineering program, launched their campaign on Indiegogo mid-July and reached their goal just last week.

Pretty exciting to see young engineers stepping up to make social change.